About us

Helping brands grow

For the past 15+ years, I have been a central curator of the communications business – as a political advisor, google certified market specialist and consultant at some of Swedens most famous public relations agencies.

This gave me unprecedented access to investigate and get to know those who have build attractive brands. Now I dedicate my life to paying forward the enormous treasures I have collected. At My Plan PR, we make a meaningful difference to brands, businesses, and people. Our goal is to make your brand great and to become the exception.

Sofia Lund
Founder & CEO


Things you could say if we work together

My Plan PR has a wide range of high level public relations services. When Baxter of California is switching up the Swedish market, My Plan PR is the obvious choice
— Baxter of California Nordics
We are very pleased to work with My Plan PR. We need to educate organizations on how to leverage the Google offer, and My Plan PR can meet both organizations’ challenges and keyword advertising
— Techsoup Sweden
Nowadays it´s a woman who starts a communication agency rather than the young boy gang who has developed the leading agencies of today
— Dagens Opinion interview
My Plan’s creative ability combined with their product launch experience makes them a strong partner to Wonderboo
— Wonderboo pet food

Our partners

My Plan PR partners with designers, photographers and media intelligence companies to provide you with a full range of marketing services. Feel confident, knowing that your brand is in good hands.

Best Western Kom Hotel

Scandinavian Photo


Ryska Posten

Malin Strömblad Graphics

Boye PR